Powered by MOMENTUM MEDIA
SMSF adviser logo
Powered by MOMENTUM MEDIA

Highlights

The proposed $3 million super tax legislation was put on hold again last week, and the sector now has to wait until the next sitting of Parliament in October to see if it ...

Even a small bank overdraft is considered a breach of section 67 of the Superannuation Industry (Supervision) Act, says ...

An inherited residence can attract CGT, highlighting the need for proper estate planning so beneficiaries aren’t ...

A recent court decision has examined the role of trustee discretion and death benefit payments. Terence Wong, senior ...

VIEW ALL
SMSF Adviser Podcast
In this episode of the SMSF Adviser Show, hosts Keith Ford and Aaron Dunn are joined by Peter Johnson, director of Advisers Digest, to give ...
With the floodgates of spot Bitcoin ETFs now open, it's plausible that the new crypto bull market has commenced.
India’s financial year 2023-24 has ended and it has been one of the best years for the Indian stock market with a significant number of ...
SMSF Adviser sits down with Stephen Jewell, co-founder and managing director of Australian Money Market, to discuss the firm’s origins and ...
Self-Managed Super Funds (SMSFs) have long been a preferred choice for astute investors seeking greater control and flexibility over their ...
Are you confused about what an actuarial certificate is and how it is calculated? Let us skip the technical lingo and break it down for you ...
Changes to the Transfer Balance Account Reporting (TBAR) regime are set to take effect on 1 July this year. These changes will ...
Explore why SMSF trustees should consider bullion in this free webcast. Join us for an insightful, free live webcast as we delve into the ...
On the eve of the release of the 2024 Class Annual Benchmark Report, Class CEO Tim Steele reviews some of the dynamics that have shaped the ...
Regular reporting to clients in the SME and SMSF space comes with several challenges to accountants. We are pressed for time with people ...
Using technology to automate repetitive tasks has long been the holy grail for Self-Managed Super Fund (SMSF) specialists, helping them to ...
BGL Corporate Solutions (BGL), Australia's leading provider of compliance management software solutions, is proud to announce the return of ...
In a global economy defined by uncertainty, traditional low-risk income classes such as bonds and cash savings accounts continue to ...
Explore why SMSF trustees should consider bullion in this free webcast. Join us for an insightful, free live webcast as we delve into the role that gold, silver, and platinum bullion can play in an ...

Subscribe to the

smsf logo standard

BULLETIN

Get the latest news and opinions delivered to your inbox each morning

Subscribe

Back to basics: What do SMSFs want?

viewpoint
By sreporter
September 23 2013
1 minute read
Back to basics: What do SMSFs want?
expand image

Advisers need to understand the psychology of trustees to keep a firm hold of the SMSF market

As specialist SMSF advisers, while we dedicate significant time to developing our technical SMSF skills, we don’t spend nearly enough time determining what exactly our SMSF clients want.

A key mantra of any reputable marketer is ‘know your client’. What makes them tick? What are they passionate about? These are great questions and, given there are just under one million SMSF members, clearly there isn’t one single correct answer.

==
==

However, as an SMSF specialist, I believe SMSF clients share key traits. I’ve combined my experience with the findings of the 2012 Rice Warner Survey of SMSF members to provide insights for those seeking to serve this important market.

READ the full story in the latest issue of SMSF Adviser magazine – OUT NOW

Click here to subscribe to SMSF Adviser magazine.