OneVue's UMA platform has recorded 24 consecutive months of positive net inflows, which the firm's head of strategic relationships Brett Marsh said showed that OneVue was able to cater to that segment of the market.

"While some industry heads have been quoted in the press saying that a number of SMSF advisers are starting to take their clients off-platform and away from restrictive wraps and masterfunds, the OneVue UMA is experiencing a different trend as we don't lock advisers and their clients into a set menu of products," Mr Marsh said.

"The OneVue UMA enables advisers to transact, administer and report on products such as managed funds, term deposits and listed securities, which your traditional providers offer, as well as more sophisticated investment types such as separately managed accounts, direct property and geared SMSF products," he said.

Mr Marsh said there had also been reports recently that improvements in technology could lower platform costs but that a lot of the major institutions were hamstrung by outdated legacy systems which would be too expensive to change and that would ultimately drive clients off platforms as well.

"As a smaller independent provider we can implement change more quickly," he said.

"We have briefly signalled to the market that we are in the process of simplifying fees and bringing down costs, and we will have details on that in the near future."

Mr Marsh also flagged a plan to move OneVue's online data systems to a remote cloud server.