AMP Capital director of retail and corporate Craig Keary said the appointment will make AMP Capital one of the first fund managers with a dedicated SMSF executive. Mr Keegan will bring significant customer and strategic expertise to the company’s SMSF business, he added.

“Tim is a proven leader with a deep understanding of the retail market and the distinct needs of retail clients. His experience in strategy development, building businesses from scratch and identifying commercial opportunities will be critical to AMP Capital’s move into this largely untapped market,” Mr Keary said.

Mr Keegan will work closely with AMP Capital’s retail team and the AMP SMSF business to develop customer-focused investment solutions.

AMP Capital said it is developing solutions specifically designed for the SMSF segment, which will be available in 2014. These will provide SMSF investors with access to the full suite of AMP Capital investment capability, including assets that are typically difficult for this group to hold in their portfolios.

Prior to his role at NAB, where he started in 2009, Mr Keegan was head of online trading at Macquarie, where he led the development of Macquarie’s online trading business. He joined Macquarie from E*Trade Australia where he headed up strategic alliances and the bank’s call centre, AMP Capital stated.