“Increasingly we are looking to…help industry funds to engage with their members more, but in a more holistic way,” OneVue chief executive Connie Mckeage told SMSF Adviser.

“It is not a product sale, it is actually a member experience which is quite different,” she said.

Speaking to SMSF Adviser, a OneVue spokesperson also said “we are basically signalling to industry funds that we do have an offering suitable for them”.

“We see this offering as ideal for industry funds because a lot of them are saying that [members] are exiting to create SMSFs because they want greater control and independence,” the spokesperson added.

Ms Mckeage said a number of industry funds had been making “inroads” to providing increased choice for clients when it comes to investment making decisions.