The SMSF Academy’s Aaron Dunn told SMSF Adviser that the movement of the larger financial institutions into the SMSF market stems from a strategic desire to “stem the leakage [from rival superannuation segments] or to leverage other products and channels”.

“They are all looking at the opportunities for vertical integration,” Mr Dunn said.

However, while the corporate strategy of vertical integration may lead to conflicts of interest or even product bias among some advice professionals – as suggested by SPAA in its submission to the Financial System Inquiry – Mr Dunn suggested that SMSF trustees may not be as susceptible to these potential biases as other advice clients.

“Trustees are very engaged, very informed, they read the news and understand our industry,” Mr Dunn said, adding that the debate over vertical integration is likely to “play out a little differently” in the SMSF space.

Andrew Varlamos, commercial director of SMSF platform and admin provider Praemium, concurred with Mr Dunn’s sentiments, telling SMSF Adviser that “it is certainly the case that SMSF trustees have a very independent [mindset]”.

“You can have a very interesting discussion about advice, investment managers and platforms, but you can’t directly replicate that discussion [of vertical integration] in the SMSF administration market,” Mr Varlamos said.