Spring Financial Group’s head of marketing and communications Samantha Clark said the company saw opportunity in providing a platform that facilitates seamless SMSF establishment in minutes, and believes the integration with NowInfinity allows this to happen.

“We are excited for what is to come and believe the partnership has allowed us to build an unrivalled platform,” Ms Clark said.

NowInfinity chief executive Amreeta Abbott said opening up the SMSF market and making it more accessible to consumers is exactly the sort of solution NowInfinity wants to be a part of.

“NowInfinity is all about providing technology solutions to pain points in the financial services industry and working with Spring FG Limited, to solve a real challenge and turn-off for time-poor Australians looking to set up an SMSF, is a huge step forward,” Ms Abbott said.

The NowInfinity technology will enable trustees to access the capabilities and products from eight major Australian financial services providers.