“The partnership and merger provide accountants and bookkeepers, financial advisers, SMSF specialists and administrators and legal firms with a whole new level of solutions,” NowInfinity chief executive Amreeta Abbott said.

“View Legal’s team of lawyers, their processes and their non-traditional approach will also make legal advice more accessible to NowInfinity members and inspire them with the confidence to offer cradle-to-grave advice.”

The two firms have a collective goal to drive innovation in the provision of services to the accounting, financial advice and legal industries.

“First cab off the rank will be a new estate planning solution designed to eliminate the traditional barriers that have previously limited end-to-end client advice between accountants, financial advisers and lawyers,” Ms Abbott said.

View Legal director Matthew Burgess is equally bullish about the new partnership, given the similar values and objectives of the two firms.