“The platform also generates a statement of advice which gives the client the eligibility to invest in those alternative investments,” explained Mr Holdsworth.

“Some investors obviously won’t be eligible, due to their risk profile, so in that case they won’t be able to invest as the product wouldn’t be suitable for them. We do have other strategies that are more conservative or moderate.”

Mr Holdsworth said the platform has a five-step process that takes between 10 and 15 minutes for clients to complete, depending on what they decide to read.

SMSFs in Australia, Mr Holdsworth said, have grown 31 per cent over a five-year period with demand for different types of investments increasing.

“It’s been evident to us for some time that something in the industry needed to change. Traditional offerings and new online tools aren’t providing clients with the service they want,” he said.