“My brief is to move faster, better, stronger,” Ms Williams said. “I have been attracted by both the uniqueness and as yet largely untapped potential of the NowInfinity business.”

Chief executive of NowInfinity, Amreeta Abbott, has spent 2017 bolstering her leadership team and securing key partnerships for the company.

In April this year, she announced a strategic partnership with Queensland-based law firm View Legal, with a view to boost services to the accounting, advice and legal professions.

In September, NowInfinity announced an app partnership with Xero, targeting the corporate and trust compliance process.

Most recently, late last month Tom Eustice was appointed as national sales director at NowInfinity, to service the accounting and bookkeeping market, and grow a broader presence in the financial services.