SuperConcepts has wholly acquired MORE Super, a firm that provides SMSF outsourcing services to small and medium sized accounting practices.

MORE Super has a sizable international presence, with about 100 of its staff operating on a transnational basis. In the 2017 financial year, it administered and audited about 5,000 SMSFs for around 200 accounting firms.

Chief executive of SuperConcepts Natasha Fenech, who has led several acquisitions since she took the helm in 2013, is bullish about the growth opportunities of this latest addition.

Ms Fenech noted in her official statement this afternoon that both the trustee and intermediary market is in SuperConcepts’ sights.

“I’m looking forward to the opportunities that aligning our two businesses will bring and leveraging competencies to offer a truly unrivalled business value proposition to SMSF intermediaries and trustees,” Ms Fenech said.

Founder and CEO of MORE Super Michael Pease will be joining the SuperConcepts leadership team as general manager of international operations. He also made note of eyeing both the intermediary and direct consumer market of trustees.

“I am excited that MORE Super will be joining a company that has the scale, access to capital and mandate required to drive the SMSF industry and create genuine, feasible solutions for the intermediated and direct-to-trustee market,” Mr Pease said in a statement.

SuperConcepts said MORE Super will continue to operate under its own brand name and with its existing team of employees.

SuperConcepts, which is owned by AMP, recently released its full-year results. It cited its acquisition of outsourcing service provider BPO Connect as key to its growth during 2017.