Mr Russell is an experienced senior executive with expertise in developing corporate strategy, sales leadership and market entry.

In his current role as executive general manager, financial services at REA Group, in 2016 he developed the business case and launched REA’s new financial services business.

Prior to joining REA, Mr Russell was general manager and interim chief executive of Mortgage Choice, where he led the launch of its wealth management and financial planning business.

Prior to that, he was appointed by the Virgin Group to lead the Australian market entry for Virgin Money.

Class chair Matthew Quinn said that Class was very pleased to welcome Mr Russell as the new chief executive.

“He brings a wealth of knowledge and practical experience in financial services, technology and product innovation,” Mr Quinn said.

“Andrew’s priorities on commencement will be to improve our market leadership in the SMSF administration sector and broaden our scope to become a leading SaaS platform provider in the financial services space.”

Mr Russell said that he was very excited to be joining Class and looking forward to working with the board.

“Class has a great foundation and I see enormous potential to increase our market share and generate additional revenue from our core business, and to develop new income streams,” Mr Russell said.

The appointment of Mr Russell follows the news last year that former chief executive Kevin Bungard would be departing the business.