The appointment signals Ms Hurley’s return to the SMSF industry after previously announcing she was taking a career break from her role as SMSF assurance and advisory partner for the big four firm Deloitte in February 2018.

She is a long-term industry leader with almost 25 years of experience in the SMSF sector and is best known for her success as chief executive of the SMSF audit business Engage that was acquired by Deloitte in 2015.

Under her leadership, the business grew rapidly from a small regional start-up to one of Australia’s largest independent SMSF audit providers.

Seamless SMSF chief executive Mike McHenry said he was excited to welcome Ms Hurley to the team as part of the business’s long-term growth strategy.

“First and foremost, Jo is a terrific person who will be culturally in tune with our business. She is driven, professional, sets high standards, respectful and has a lot of fun in the way she goes about things,” Mr McHenry said.

“In such uncertain times, taking an aggressive approach to access accounting and financial planning firms that need our help requires the right people. Jo working in our amazing sales team will be great for the business and clients.”

Commenting on her new position, Ms Hurley said she was looking forward to returning to the SMSF industry and proud to be joining such a high-quality and talented team.

“Following the sale of my business, I felt it was important to take time out to consider my next career step. I have always had a strong drive to make a positive contribution to the SMSF industry, enjoying the opportunity to work with like-minded people with a similar passion to change our industry for the better,” she said.

“I am really impressed with the culture and values Mike has instilled in the Seamless SMSF team, and this role represents the perfect opportunity for me to return to an industry I know and love.”