“Separating product from advice will not mean an adviser can’t, or shouldn’t, recommend a product solution. Of course, they will, and in many cases, certainly, they should,” Mr Macdonald wrote.

“How would it be if we went to the doctor, explained we had a headache, the doctor diagnosed us as having a migraine but then did not prescribe a solution, often a pharmaceutical product, to help manage it? 

Mr Macdonald has called for changes to the definitions in the Corporations Act, as well as divorcing the word ‘advice’ from ‘general advice’ and changing who and what structures are required to offer personal advice.

“Transforming the financial advice industry to a genuine profession requires the uncoupling of advice and product and a collective will - the willingness for all stakeholders to work together collaboratively,” Mr Macdonald wrote.

Read the full opinion piece here.