He has served in senior positions at leading accounting firms, most recently managing the accounting and tax strategy of SMSFs at Hood Sweeney.

Mr Stone will work closely with the company’s management team including managing director Matthew Rowe, chief operating officer, Brad Ackermann, and executive director of client services, Andrew Row.

He will be responsible for the oversight and management of the delivery of SMSF technical services to internal and external stakeholders, including trustees, advisers, and accountants.

Matthew Rowe said the appointment of Mr Stone highlights SuperConcepts’ focus on talent investment.

“We are bringing in people who have the expertise, skills and capacity to help us think differently about the future and build the business accordingly,” Mr Rowe said.

“Craig is uniquely skilled at enabling the complex subjects of superannuation to be understood in a simple manner, and already in his short time at SuperConcepts, he has led several client education-driven initiatives.”

Mr Stone said he is looking forward to being part of a technology-led industry shift to empower more Australians.

​ “I’m very excited to be a part of the dynamic team at SuperConcepts, all driven by the same goal: to increase quality outcomes to enhance customer’s SMSF experience,” he said.